(April. 2024) Project--Designing a website based on a company I created, called "SoulTyed Vinyl". I designed three pages using Figma-- An About Us page, a shopping page, and the home page.
Initially, I completed this project in April of 2024. I, now (in October of 2024) am redesigning the site to showcase my growth in skillset and designer experience. I decided to change it from a desktop application to a mobile app.
This page is meant to explore the process of that redesign.
April 2024 Version of SoulTyde
October 2024 Version Process
For the redesign, I decided to give the brand a cleaner look--since there were many products to feature-- while preserving its personality. The brand was inspired by a vintage element. The color choice and style of SoulTyde's wordmark I chose as a way to reflect a more vintage style, reflecting the evolution of music from cassettes to vinyl, and from vinyl to CDs. Since SoulTyde is all about these physical formats of music, I believed it was important to showcase history in my design choices. The brand’s personality is still present, but now it’s represented in a clearer, more refined way.
Instead of a website for a desktop, I chose to design a mobile app for SoulTyde. I felt as though the navigation for the products would be most befitting as a mobile e-commerce app.
Through the app, it would be a simpler process for users to scroll their devices to quickly and efficiently find the music items they want. Users prefer ease and convention, so that was my goal for SoulTyde!