The Design of My Brand, KALP
KALP is a design brand focused on creativity, accountability, and moral integrity, based on a commitment to inclusivity and accessibility. Through a blend of UX/UI, product design, motion design, and illustration, I wanted my brand to bring a thoughtful, user-centered approach to every project, ensuring high-quality work that is accessible to diverse audiences.
KALP strives to create experiences that are both visually captivating while focusing on user experience.
Logo
For the main logo that would appear on my business cards and other materials, I began with a brainstorming process. Truthfully, my icon logo was created long before this variation, and it has a slight tilt that I wanted this main logo to follow to some extent. I aimed to express the continuation of my art career from childhood, so I chose a continuous font style, where the letters flow together rather than existing as separate entities. My art career has evolved over my lifetime but has never stopped—it's a core part of who I am.
Additionally, I wanted my logo to have a hand-drawn, personal feel, so I hand-sketched it before refining it in Illustrator to create a vectorized version that ensures high visual quality.
Icon Logo
This logo variation was the first one created for my brand. My goal was to design imagery that represents me—my identity, both professionally and personally. The method I used to decide on the design involved jotting down words that I felt strongly connected to my brand. I remember writing words like "quality," "efficiency," and "creativity." Each of these words are embodied in the logo illustration.
Part of the "K" in the logo resembles a star, symbolizing efficiency. When we find a product or service to be high-quality and satisfactory, we rate it by stars, so I felt this was a creative way to represent that aspect of my brand. The "K" itself is personal, as it’s the first letter of my name and the brand I've created. My name has been a defining part of my identity since birth, so including it felt essential.
Lastly, the "creative" aspect is reflected in the logo as a whole. From a distance, or at a quick glance, the curves and shape resemble a splash of paint, which influenced its color as well. Painting and other visual arts have been a lifelong way for me to express myself.
Part of the "K" in the logo resembles a star, symbolizing efficiency. When we find a product or service to be high-quality and satisfactory, we rate it by stars, so I felt this was a creative way to represent that aspect of my brand. The "K" itself is personal, as it’s the first letter of my name and the brand I've created. My name has been a defining part of my identity since birth, so including it felt essential.
Lastly, the "creative" aspect is reflected in the logo as a whole. From a distance, or at a quick glance, the curves and shape resemble a splash of paint, which influenced its color as well. Painting and other visual arts have been a lifelong way for me to express myself.
Brand Mission & Values
I wanted my mission and values to represent both who I am as a person and as a designer. For me, design is about more than just creating visually appealing work; it’s about building connections, inclusivity, and being accountable to my audience. My focus on morals and discipline is reflected in my commitment to my integrity and the quality of my work, The value of inclusivity and accommodation both reflect my desire to make everyone feel seen and valued.
These values are at the heart of who I am, both personally and professionally, and guide every decision I make in my design process.
Business Card
This business card mockup reflects a minimalist, professional approach. I chose a clean design with minimal text.
The main focus is on the QR code with all the links to contact me. By scanning the code, clients and collaborators can instantly access all my links, social media profiles, and contact information, without the need for cluttered text or excess details.
This design choice aligns with my commitment to user-centered experiences and modern, efficient communication, making connections simple, accessible, and seamless.
Palette
The palette was inspired by some of my favorite colors, which naturally evoke a sense of calm and ease. These hues were selected not only for their aesthetic appeal but also for the mood they create--a peaceful and welcoming atmosphere.
When applied to a website, these shades set a tone that invites users to engage with the content in a relaxed, intuitive way.
In UX/UI design, the right palette can make all the difference, guiding user attention while creating an overall pleasant experience. By using colors that resonate with who I am, I aim to build an authentic, cohesive space that feels both approachable and professional.
Typography
For typography, I wanted something simple and easy to read, aligning with a clean, professional look. For the headers, I chose Julius Sans One, a modern and distinctive style. For the main text content, I went with Inter, a font with high readability, which was great for clarity.
