Brand Identity
This project is a brand identity page I constructed, based on a company I created. For the full project, click here. My design decisions are listed below.
Color:
For this project, the colors were chosen with old arcade games in mind. I thought about how all of these gaming systems had the brightest colors that caught your attention because that's what they were meant to do--grab and keep your attention.The color palette was inspired by this, being coming colors seen in games to catch the viewer's eye. These colors against a darker background as I've done for this brand page emit a feeling of technology.
Typography:
The typography and specific font choices were intentional, based on the idea of this being a tech company. I wanted to emphasize that both fonts reflect the font used in programming. My mind immediately associated both fonts with that, so I found it to be the best choice for GameSon.
WordMark & Lettermark:
The word mark was actually inspired by the idea of a loading logo, which is why some of the edges give viewers something to anticipate. I drew it out myself, then put it into illustrator to vectorize the image. The idea of a logo loading is achieved my motion design animations, which is one of the exact service the company is meant to provide, which is what inspired the wordmark. The letter mark utilizes the same idea and same text-style but includes a small dot where the S cuts off. The dot was an intentional addition, being the same dot displayed in the logo boy's eyes. It is meant to represent that grand child-like imagination, and that with GameSon studios, what we achieve for clients is limitless.
